The Seminary of Hard Knocks Podcast with Seth Muse

Church Communications | Social Media | Content Marketing

A Project Manager’s Guide to Preparing for Christmas, Ep. 102

October 8th, 2019

THE SEMINARY OF HARD KNOCKS PODCAST with Seth Muse

Helping you find common ground with your people so you can empower them for spiritual growth.

This week on the show we're getting you ready for Christmas! It will be here before you know it. Do you have a plan? We've got a 4 step process to think through and a free resource if you need help. Check it!

LINKS

mychristmasplan.com from ChurchInk

RSVP App

OTHER GREAT LINKS

Podcast gear! Seminarystuff.com is live!
88 Ideas for Church Social Media Posts

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Highlights from That Church Conference (FREE replay pass), Ep. 101

September 30th, 2019

THE SEMINARY OF HARD KNOCKS PODCAST with Seth Muse

Helping you find common ground with your people so you can empower them for spiritual growth.

YO! This week we're hitting the highlights of a few talks we heard at That Church Conference. For a very limited time, you can get the FREE replay pass below! Also, allow me to introduce my new co-host! She's awesome.

FREE That Church Conference Replay Pass (October 7 & 8, 2019)
Kapwing subtitler

OTHER GREAT LINKS

Podcast gear! Seminarystuff.com is live!
88 Ideas for Church Social Media Posts

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I want to say some things to you, Episode 100

September 23rd, 2019

THE SEMINARY OF HARD KNOCKS PODCAST WITH SETH MUSE

WHERE CHURCH COMMUNICATIONS ARE FUN, INSTAGRAM IS LIFE, AND NO ONE FEELS LIKE AN IDIOT.

Guys! It's episode 100! Ahhhhh!!! I have a few important things to say to you all in this very short 100th episode of the podcast. Check it out.

SETH’S LINKS

Podcast gear! Seminarystuff.com is live!
88 Ideas for Church Social Media Posts

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Getting other departments to love the communications team w/ Joshua Breland, Ep. 98

September 3rd, 2019

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

This week I'm talking to my new friend Joshua Breland. He's running a pretty great communications department at College Park Church in Indianapolis and great things are happening there. One of the great things is that his team is working really well with the other departments of his church and I asked him to come and spill the tea on how he's getting that done! Don't tell my 8th-grade daughter I just said "spill the tea" please.

Show Links

Joshua's Website
College Park Church website
Book- Dark Clouds, Deep Mercy

Seth's Links

Podcast gear! Seminarystuff.com is live!
88 Ideas for Church Social Media Posts

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Dear Pastors, Your Communications Director is Overwhelmed w/Adam McLaughlin, Ep. 96

August 20th, 2019

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

Get one of my new shirts at SeminaryStuff.com!
Check out my new YouTube channel HERE!

Adam McLaughlin is a repeat offender on this show. He recently wrote an insightful article about the way overwhelming stress affects communications professionals. This conversation is an important one for pastors and comms directors to start having because our experience is a little different than that of a minister. 

Links

Adam's Website (The article in question)
Adam on Twitter
Fresh Idea Marketing

Podcast gear! Seminarystuff.com is live!

88 Ideas for Church Social Media Posts

More Church Comms on my YouTube channel
Follow me on Instagram
Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

Using Digital Discipleship as a Strategy w/Stan Rodda, Ep. 84

May 6th, 2019

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

Stan is a neat guy. His beard is epic. He is a campus pastor using digital discipleship on purpose as a strategy. Our discussion meanders into cage-fighting and the occasional karate demonstration, but most of the time we stay pretty fixed on how you can use the online world to drive the offline world towards Jesus. 

Links from the Show

Stan's Blog
Blog about Carey's webinar we discussed HERE.

That Church Conference - Sign up for the BEST communications conference out there!

88 Ideas for Church Social Media Posts

Follow Seth on Instagram
Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

Using Personas that Connect with your Crowd w/ Meagan Ranson, Ep. 82

April 22nd, 2019

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

Meagan Ranson is small, but she will take you out camper-style in Call of Duty. She stops by to talk about how personas can help communicators connect with their crowds in highly effective ways. She also has the most ridiculous rider of any speaker at That Church Conference this year. Check out this really great conversation with Meagan and sign up for the conference below!

Links from the Show

That Church Conference - Sign up for the BEST communications conference out there!
Meagan on Twitter

88 Ideas for Church Social Media Posts

Follow Seth on Instagram
Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

Pro Church Photography Even on a Budget w/ Jeremy Poland, Ep. 79

March 31st, 2019

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

Jeremy Poland is always a lot of fun to talk to and hang out with. He's like that friend that you have a ton of stories about from High School. He's also a magician with a camera. Jeremy stopped by the podcast to talk to us about how we can get great photos at church even if our budget is, eh, conservative. Listen now!

Links from the Show

Jeremy on Instagram
Link to Shot List for our Women's Conference

88 Ideas for Church Social Media Posts

Follow Seth on Instagram
Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

Is Online Church Real Church? w/Jay Kranda, Ep. 76

February 11th, 2019

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

Is online church real church? Should you count attendance like you would if they were there in person? How would you even do that? Jay Kranda has been tackling these tough questions for years at Saddleback Community Church in California. Jay pulls back the curtain of online church and shares a day in the life of an online pastor!

Links from the Show

Jay's Website <--Seriously, tons of great online pastor insight here.
Vanderbloemen
Chop - Church Online Platform
Jay on Twitter

Follow Seth on Instagram
Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

Rethink Communications w/Phil Bowdle, Ep. 75

February 5th, 2019

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

This episode I talk to Phil Bowdle about his new book ReThink Communications. He says that Attendance, Engagement, and Attention have all changed and the church has to make a shift. Find out more in this episode!

Also, make sure you sign up for the Engage Conference happening this week! There are some real heavy-hitters for church communications, leadership, and marketing here. Get the VIP pass to watch anytime! The conference is February 4-12, so you can still see it. But you can definitely see it at your convenience if you get that VIP pass...just sayin.

Links from the Show

Phil's website (sweet branding)
Phil's Book.
Phil's Twitter

Follow Seth on Instagram
Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

Why Pastor’s Should Write Blogs w/ Brandon Cox

December 3rd, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

This week, I get to sit down with Brandon Cox who is a former Saddleback pastor, now a church planter and last, an avid blogger! How does he do it? Why does he do it? Listen in and find out how pastors can leverage (and keep up with) a healthy blog. 

Links from the Show

Brandon's Website
Brandon on Twitter
Brandon's Church Blog

Follow Seth on Instagram

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

Working with Dreamers but Still Getting Things Done w/ Evan McBroom, Ep. 70

November 5th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

This week's episode has the incredible Evan McBroom from Fishhook! We're talking about how dreamers and doers can work together without murdering each other's faces, so check it out!

Links from the Show:

Fishhook.us 

Follow Seth on Instagram

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

Mailchimp Questions Answered with Justin Dean, Ep. 67

September 24th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

The lighter, yet helpful side of Church Communications and Social Media

In this week's episode, I talk with Justin Dean about his recent trip to the Mailchimp headquarters where he got answers to some of our most probing questions! Justin and I talk about lists, data, and debate what kind of bear is best. False. Black Bear. Tune in to episode 67!

Links from the Show:

Watch That Church Conference live or on demand here.

Follow Seth on Instagram

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

Embracing the Future in the Church w/Jonathan Malm, Ep. 64

August 13th, 2018

 The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

In this week's episode, I talk with Jonathan Malm, author of Unwelcome: 50 ways churches drive away first time visitors and now, The Come Back Effect: How hospitality can compel your church's guests to return. We discuss the future of the church and some of the technology changes that growing churches are embracing and declining churches are not. He's a fun guy to hang out with, so don't miss this conversation!

Links from the Show:

More links found at www.sethmuse.com/64 

Follow Seth on Instagram

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

From Youth Ministry to Communications: How it went down, ep. 63

July 30th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

Podcast page can be found at www.sethmuse.com/63

In this week's episode, I'm going to open up about my journey down the road from youth ministry to communications. I talk about transitions and how I began learning from others until I realized a central truth: a person is only as strong as his/her network. When I realized I couldn't make the transition alone and that I had access to the best of the best just because I had the internet, it forever changed my life. Let me share what I've learned with you.

Links from the Show:

Follow Seth on Instagram

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

Chopping the Writer’s Block, Ep. 60

June 20th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

Show Notes for this episode can be found at www.sethmuse.com/60 

In this week's episode, I'm helping you get past writer's block for when you have to write a clever article for the bulletin or social media caption and you've just. got. nothing.

Links from the Show:

Blog: Chopping the Writer's Block
Copyhackers

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts
Follow Seth on Instagram

7 Church Communication Trends That Bother Me, ep. 51

March 19th, 2018

The Seminary of Hard Knocks podcast is about getting stuff done in the world of church communications and social media. 

Episode show notes can be found at www.sethmuse.com/51 

My guest today is me and I'll be talking to myself for an abbreviated time about trends in the church communications world that bother me. These are things I see many communicators doing that I can't wait to see go away. Now it's time for the dang kids to get off my lawn while I ramble like Old Man Humphry down the street.

Finding Stories in Your Church Like a Reporter w/ Alex Johnston, ep. 50

March 12th, 2018

The Seminary of Hard Knocks with Seth Muse

Show notes can be found at www.sethmuse.com/50 

Alex Johnston is a church communicator with a background in news journalism. Find out how she digs up stories like a reporter to keep her church's vision and mission front and center on social media and their website! 

A Communications Workflow that Prevents Insanity w/Darrel Girardier, ep. 48

February 25th, 2018

The Seminary of Hard Knocks Podcast w/ Seth Muse

Show notes available at www.sethmuse.com/48 

 

Becoming a Better Storyteller w/ Robert Carnes, Ep. 43

January 3rd, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Show notes available at www.sethmuse.com/43 

In this episode, I talk with Robert Carnes of Orange Leaders about telling better stories in the church as well as his new book The Original Storyteller. This is a fun conversation full of wise insight on how you can communicate the Gospel more clearly than ever before!

I'm Speaking at Some Free Conferences Soon

Catch me at www.thatchurchsummit.com  or at https://churchmarketingsummit.com/free along with over 30 other church communication and marketing experts!

Clarify Your Message or Lose Your Audience w/ Wes Gay, Ep. 41

November 7th, 2017

Show notes available at www.sethmuse.com/41 

Encouraging Entrepreneurs in the Church, w/Terrace Crawford, Ep. 39

October 10th, 2017

Church Communications from a Loveable Troll.

Show Notes available at www.sethmuse.com/39

Follow me on Instagram at @theseminaryofhardknocks now!

Live-ish! from That Church Conference! ep. 38

September 28th, 2017

Get the show notes at www.sethmuse.com/38 

 

This week, I went to the best church communications conference. Yep, it's That Church Conference in Atlanta and I thought I'd capture audio clips of people's biggest takeaways from the sessions in this episode of The Seminary of Hard Knocks podcast with Seth Muse (and friends)!

The Signs of Burnout and How to Avoid It w/ Meghan Howard, Ep. 37

September 12th, 2017

Welcome to The Seminary of Hard Knocks Podcast! It's church communications from a loveable troll.

The show notes for this episode are found at www.sethmuse.com/37 so check those out.

Meghan Howard is the associate pastor at Fairborn United Methodist in Fairborn, OH. She takes "wears multiple hats" to a new level and you'll hear her story in this episode about how she has battled burnout.

Learn to recognize burnout and combat it from a veteran who has been there! Thanks for listening!

Church Announcements Done Right w/ Adam McLaughlin, Ep. 36

July 25th, 2017

Church Announcements Done Right w/ Adam McLaughlin

Get 88 Ideas for Church Social Media Posts now!

Adam is the Communications Director at Life Church in Ft. Meyers, FL. He has had a lot of success at his church with both live announcements and video announcements, and he shares what has worked for them both on this episode of The Seminary of Hard Knocks Podcast and in the eBook, SnorkleFork. You'll have to listen to the show to find out what the title means.

Show Notes at SethMuse.com/36

Creating Personas for Your Church’s Digital Strategy w/ Barbara Carniero, Ep. 35

July 12th, 2017

Creating Personas for Your Church's Digital Strategy w/ Barbara Carniero

Show Notes can be found at www.sethmuse.com/35

Barbara started an agency that helps businesses, non-profits, and churches connect their message with their communities and customers. In this episode, we discuss the often forgotten or overlooked first stage of crafting great websites, social media posts, and ads: Personas.

Personas are a fictional character based on what you think the center of your target audience is. Find out how to create personas that help you make better digital decisions in this episode!

Get 88 Ideas for Church Social Media Posts now!

Leading Church Communications when You’re not in Charge w/ Katie Allred, Ep. 32

May 31st, 2017

Leading Church Communications when You're not in Charge w/ Katie Allred, Ep. 32

Show Notes for this episode are found at www.sethmuse.com/32

On this episode of The Seminary of Hard Knocks podcast...

Katie Allred stops by to talk about how church communicators can lead when they aren't in charge. It's one more way we're helping you win back your day and enjoy what you do!

Katie Allred is Digital Communications Associate at Brentwood Baptist Church in Tennessee and the co-founder of the Church Communications Facebook Group. 

 

Understanding Google and Facebook Analytics w/ Lauren McAllister, Ep. 31

May 24th, 2017

Understanding Google and Facebook Analytics w/ Lauren McAllister

Show Notes available at SethMuse.com/31

 

Many of us in church communications are tempted to make online decisions based on something other than data. We heard a few people talking about an event, so we full on advertise that event because it must be important. We feel like attendance was up, so the Facebook ad worked well.

But great online decisions are not made this way. Data-driven decisions are the best decisions a church communicator can make and Lauren McAllister has a ton of insight in this area. 

You may want to get a pen and paper out for this one folks, because there's a LOT to digest!

How to Get Hired in Church Communications w/ Holly Tate, Ep. 30

May 17th, 2017

How to Get Hired in Church Communications with Holly Tate of Vanderbloemen Search Group

Holly is the Director of Business Development at Vanderbloemen, a pastor search firm that knows what churches are looking for when it comes to hiring staff. She shares a lot of great insights for those looking for a job as well as those who already have a job and just need some direction. 

She's a ton of fun, so don't miss this episode of The Seminary of Hard Knocks podcast with Seth Muse!

 

Show Notes are available at www.sethmuse.com/30

 

Sign up for Seth's super crazy awesome cool fun email list!

The Power of Networking w/ Jeanette Yates, Ep. 29

May 10th, 2017

The Power of Networking with Jeanette Yates

Jeanette is the Communications Director at Southside United Methodist in Florida and has become a pro in a very short time. How? Because she networks like a boss!

Find out her secrets in another exciting episode of The Seminary of Hard Knocks!

Show Notes at sethmuse.com/29

Writing Church Emails that Get Opened, ep. 27

April 26th, 2017

Every church has an all-church email.

How can you live without it? However, most emails are deleted before they are even opened and you have to listen to the same old tired response when they don't show up for things:

"I didn't know about it!"

What if I told you that you could increase the chance your people would open and read your emails?

In this podcast, I talk in depth about the theory behind church email marketing and the three phases to writing a great church email that gets opened. Check it out!

The show notes for this episode can be found at www.sethmuse.com/27

 

Communicating Vision During a Capital Campaign w/ Adam McLaughlin and Ryan Deaton, ep. 26

April 19th, 2017

Communicating Vision During a Capital Campaign

Adam McLaughlin of ChurchMarketingIdeas.com and his pastor at Life Church in Ft. Meyers, FL, Ryan Deaton stop by to discuss how they communicated their vision to their church during a capital campaign.

Capital campaigns are the WORST! But these guys managed to bring their church through it smiling and giving as much as or more than they were beforehand! Hear their success story in this episode and connect with them using the links below.

Show Notes at www.sethmuse.com/26

Links

Adam on Twitter // Ryan on Twitter

Life Church

Advancing the Kingdom Magazine

Isn't the Name of Jesus by Covenant Worship

Armed and Ready by Sweet Comfort Band (full disclosure, I chose this song because of the epic album cover alone.)

 

A Clear Guest Connections Strategy, Ep. 23

March 28th, 2017

You have about 10 minutes to convince visitors to come back once they set foot on your church property.

So make the most of it! A solid Guest Connections strategy helps, so here's how to start...

A Clear Guest Connections Strategy will have a: 

 
Clear assimilation funnel that takes visitors from casual observers to champions of the vision.
 
Clear coordinator of volunteers/teams
Clear vision for every stage 
Clear best practices for every stage
Clear Call to Action for every stage to the next stage
Clear number of volunteers necessary
Clear follow-up plan
 
Links from this episode:
 
The Seminary of Hard Knocks Instagram
 
Easter graphics package download ($49 til March 31)
 
ChurchMarketingIdeas.com
 
Show Notes

Digital Discipleship w/ Van Baird, Ep. 22

March 21st, 2017

The Seminary of Hard Knocks helps pastors lead and communicate with confidence and clarity.

Van Baird is a co-founder of That Church Conference for church communicators and creative directors. He and I talk about how discipleship could or should work on social media and other online platforms. 

Check out That Church Conference and join the community here!

 

Other Links in this Episode:

Van on Twitter

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Ministry Downloads Easter Pack ($49 until March 31st)

Becoming a Life-Long Learner w/ Josh Blankenship, Ep. 18

February 14th, 2017

In this episode, I talk with Josh Blankenship about how to continue learning without school. Many leaders are thrown into situations where they must quickly learn something new or it's a bust! 

Josh has worked in high-demand churches and some slower-paced ones and he has learned the number one thing they have in common: Leaders must always be bettering themselves.

We talk bout a few hacks that can help you continue learning new tricks, even if you're an old dog! 

Get the show notes for today's episode HERE.

The 8-Fold Path to Great Spiritual Conversations, Ep. 17

January 31st, 2017

If something like the whistling theme from The Good, The Bad, and The Ugly plays in your head when you go into “spiritual discussion mode,” then you probably are doing more damage than good.

Unfortunately, many spiritual conversations end up in arguments over dinosaurs on the ark or whether or not Jonah was really swallowed by a fish instead of the real issue of sin and our need for Jesus.

But it’s not just because Christians are bad at civil conversation. It’s because everyone is bad at civil conversation.

The next time you’re headed into a creation vs. evolution argument, give my (non-Buddhist) 8-fold path to a great spiritual conversation a shot.

The blog this episode is based on can be found here.

The show notes for this episode can be found here.

Click here for your free ebook!

Church Tech and Media on a Budget w/ Brandon Rowe, Ep. 16

January 17th, 2017

Churches with limited budget often find themselves in a difficult spot. They want to upgrade technology to reach an ever-changing and upwardly mobile community, but the money just isn't there.

Brandon is the tech director at FBC Porter and assists other churches with tech and media budget issues. He gives us a few hacks to keep money in your pocket while still reaching the tech-savvy people in our churches!

Show Notes: www.sethmuse.com/episode16 

Mobilize Your Church to Action w/ Dave Shrein, Ep. 15

January 3rd, 2017

Dave Shrein hosts the Church Marketing Podcast and runs Shrein Media, an online company that helps businesses and churches reach their people with clear messaging. Dave has been in the marketing game for a while, so his insights on this episode are very valuable to church leaders! The Seminary of Hard Knocks Podcast wants to see you make more confident decisions with clear purpose!

Writing Great Copy w/Marguerite Andrews, Ep. 13

December 6th, 2016

Marguerite Andrews is a content strategist at Word Revolution, a global creative group dedicated to helping churches and businesses connect their message to their target audience.  Marguerite talks with me about good writing practices, how to know what type of content goes where on a website, and bulletins. Get the show notes at www.sethmuse.com/episode13

Leveraging Digital Relationships for the Gospel w/ Katie Allred, ep. 12

November 22nd, 2016

Katie Allred is the digital communications director at Brentwood Baptist Church in Brentwood, TN. Katie talks to us about the different ways to use digital platforms to enhance relationships so that the Gospel can be preached online as well as offline! We also talk about style guides, a day in the life of a communications director, and tips on how to work with a team of social media volunteers.