You have about 10 minutes to convince visitors to come back once they set foot on your church property.

So make the most of it! A solid Guest Connections strategy helps, so here's how to start...

A Clear Guest Connections Strategy will have a: 

Clear assimilation funnel that takes visitors from casual observers to champions of the vision.
Clear coordinator of volunteers/teams
Clear vision for every stage 
Clear best practices for every stage
Clear Call to Action for every stage to the next stage
Clear number of volunteers necessary
Clear follow-up plan
Links from this episode:

The Seminary of Hard Knocks helps pastors lead and communicate with confidence and clarity.

Van Baird is a co-founder of That Church Conference for church communicators and creative directors. He and I talk about how discipleship could or should work on social media and other online platforms. 

Check out That Church Conference and join the community here!


Other Links in this Episode:

Van on Twitter

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Ministry Downloads Easter Pack ($49 until March 31st)

In this episode, I talk with Josh Blankenship about how to continue learning without school. Many leaders are thrown into situations where they must quickly learn something new or it's a bust! 

Josh has worked in high-demand churches and some slower-paced ones and he has learned the number one thing they have in common: Leaders must always be bettering themselves.

We talk bout a few hacks that can help you continue learning new tricks, even if you're an old dog! 

Get the show notes for today's episode HERE.

If something like the whistling theme from The Good, The Bad, and The Ugly plays in your head when you go into “spiritual discussion mode,” then you probably are doing more damage than good.

Unfortunately, many spiritual conversations end up in arguments over dinosaurs on the ark or whether or not Jonah was really swallowed by a fish instead of the real issue of sin and our need for Jesus.

But it’s not just because Christians are bad at civil conversation. It’s because everyone is bad at civil conversation.

The next time you’re headed into a creation vs. evolution argument, give my (non-Buddhist) 8-fold path to a great spiritual conversation a shot.

The blog this episode is based on can be found here.

The show notes for this episode can be found here.

Click here for your free ebook!

Churches with limited budget often find themselves in a difficult spot. They want to upgrade technology to reach an ever-changing and upwardly mobile community, but the money just isn't there.

Brandon is the tech director at FBC Porter and assists other churches with tech and media budget issues. He gives us a few hacks to keep money in your pocket while still reaching the tech-savvy people in our churches!

Show Notes: 

Dave Shrein hosts the Church Marketing Podcast and runs Shrein Media, an online company that helps businesses and churches reach their people with clear messaging. Dave has been in the marketing game for a while, so his insights on this episode are very valuable to church leaders! The Seminary of Hard Knocks Podcast wants to see you make more confident decisions with clear purpose!

Marguerite Andrews is a content strategist at Word Revolution, a global creative group dedicated to helping churches and businesses connect their message to their target audience.  Marguerite talks with me about good writing practices, how to know what type of content goes where on a website, and bulletins. Get the show notes at

Katie Allred is the digital communications director at Brentwood Baptist Church in Brentwood, TN. Katie talks to us about the different ways to use digital platforms to enhance relationships so that the Gospel can be preached online as well as offline! We also talk about style guides, a day in the life of a communications director, and tips on how to work with a team of social media volunteers.

This week my guest is Adam McLaughlin, Communications and Marketing Director at Life Church in Ft. Meyers, FL. Adam specializes in building trust with first time guests at churches through the initial experiences, and has written an incredible eBook called "Trust Glue" on the subject. We talk about why churches are afraid of the word "marketing," and I introduce a new segment called "5 on the spot," where I asked Adam 5 random questions for a good laugh! Find out how he REALLY feels about puppies in this episode! Follow Adam on Twitter here and follow his company Church Marketing Ideas here. Get the eBook, Trust Glue, here at Connect with me at if you want to read more about how to lead your ministry with confidence and clarity.

Numbers matter, but sometimes actually limit our ministry reach. No matter how large or small your church is, these four systems are vital and necessary for any ministry to be successful!

Load more