The Seminary of Hard Knocks Podcast with Seth Muse

Church Communications | Social Media | Content Marketing

Writing Great Copy w/Marguerite Andrews, Ep. 13

December 6th, 2016

Marguerite Andrews is a content strategist at Word Revolution, a global creative group dedicated to helping churches and businesses connect their message to their target audience.  Marguerite talks with me about good writing practices, how to know what type of content goes where on a website, and bulletins. Get the show notes at

Leveraging Digital Relationships for the Gospel w/ Katie Allred, ep. 12

November 22nd, 2016

Katie Allred is the digital communications director at Brentwood Baptist Church in Brentwood, TN. Katie talks to us about the different ways to use digital platforms to enhance relationships so that the Gospel can be preached online as well as offline! We also talk about style guides, a day in the life of a communications director, and tips on how to work with a team of social media volunteers.

Building Trust Through First Impressions with Adam McLaughlin, Ep. 08

September 27th, 2016

This week my guest is Adam McLaughlin, Communications and Marketing Director at Life Church in Ft. Meyers, FL. Adam specializes in building trust with first time guests at churches through the initial experiences, and has written an incredible eBook called "Trust Glue" on the subject. We talk about why churches are afraid of the word "marketing," and I introduce a new segment called "5 on the spot," where I asked Adam 5 random questions for a good laugh! Find out how he REALLY feels about puppies in this episode! Follow Adam on Twitter here and follow his company Church Marketing Ideas here. Get the eBook, Trust Glue, here at Connect with me at if you want to read more about how to lead your ministry with confidence and clarity.

Four Systems You Need Regardless of Your Church Size, Ep. 02

June 30th, 2016

Numbers matter, but sometimes actually limit our ministry reach. No matter how large or small your church is, these four systems are vital and necessary for any ministry to be successful!