The Seminary of Hard Knocks Podcast with Seth Muse

Helping church communicators navigate the ever-changing landscape of social media to feel successful every day!

Show Notes are at 

In this episode, I talk with Lauren McAllister, the communications director at First Baptist Church in Jacksonville, FL about how to read YouTube analytics. Reading these numbers can help you create content for your church YouTube that works and takes a lot of guesswork out of it. She's so much fun to talk to, so I know you'll enjoy it. It also gets super real around the 30min mark, just sayin...


The Seminary of Hard Knocks with Seth Muse

A fine place to expand your knowledge of church communications and social media!

Get the show notes with all the links discussed in this episode at 


Ben Stapley from Liquid Church stops by to give us a LOT of practical insight on how to capture those really great video testimonies and baptism stories. He even talks about how to collect stories in your church for videos!

From the pre-interview stage to places to find music tracks for post editing, this podcast has information well worth the hundreds of dollars you would have to spend to learn it elsewhere!

Show notes for this episode can be found at

Links in this Episode:

Ben on Twitter & Instagram

Amusing Yourself to Death by Neil Postman

Where to find music bed tracks:

Seth's addition: