Church Announcements Done Right w/ Adam McLaughlin
Get 88 Ideas for Church Social Media Posts now!
Adam is the Communications Director at Life Church in Ft. Meyers, FL. He has had a lot of success at his church with both live announcements and video announcements, and he shares what has worked for them both on this episode of The Seminary of Hard Knocks Podcast and in the eBook, SnorkleFork. You'll have to listen to the show to find out what the title means.
Show Notes at SethMuse.com/36
Creating Personas for Your Church's Digital Strategy w/ Barbara Carniero
Show Notes can be found at www.sethmuse.com/35.
Barbara started an agency that helps businesses, non-profits, and churches connect their message with their communities and customers. In this episode, we discuss the often forgotten or overlooked first stage of crafting great websites, social media posts, and ads: Personas.
Personas are a fictional character based on what you think the center of your target audience is. Find out how to create personas that help you make better digital decisions in this episode!
Get 88 Ideas for Church Social Media Posts now!
The Art of Digital Listening with Kevin Fontenot
Show Notes for this episode can be found at www.sethmuse.com/34.
If you want to deliver compelling messages to your followers, you will need to do a little research at first. You'll have to practice the art of listening online to see what your people care about and struggle with most. Only then will you be able to learn how to minister to them properly via your church's social media channels.
Kevin is a marketing professional for Trained Up and helps churches all over to focus their message and reach new people.
Harnessing the Power of Instagram for your Church, Episode 33
Show notes are at SethMuse.com/33.
The most powerful tool in a church communicator's tool belt these days is the little app that could, Instagram. Sure, they stole the best features from Snapchat and assimilated them, but we got a really powerful app out of it with an audience that already existed! (if you already had an Instagram account for your church, that is).
This episode is all about why Insta is so great, how it works, and I give you several content ideas for posts at the end that you can use at your church easily.
Leading Church Communications when You're not in Charge w/ Katie Allred, Ep. 32
Show Notes for this episode are found at www.sethmuse.com/32
On this episode of The Seminary of Hard Knocks podcast...
Katie Allred stops by to talk about how church communicators can lead when they aren't in charge. It's one more way we're helping you win back your day and enjoy what you do!
Katie Allred is Digital Communications Associate at Brentwood Baptist Church in Tennessee and the co-founder of the Church Communications Facebook Group.
Understanding Google and Facebook Analytics w/ Lauren McAllister
Show Notes available at SethMuse.com/31
Many of us in church communications are tempted to make online decisions based on something other than data. We heard a few people talking about an event, so we full on advertise that event because it must be important. We feel like attendance was up, so the Facebook ad worked well.
But great online decisions are not made this way. Data-driven decisions are the best decisions a church communicator can make and Lauren McAllister has a ton of insight in this area.
You may want to get a pen and paper out for this one folks, because there's a LOT to digest!
How to Get Hired in Church Communications with Holly Tate of Vanderbloemen Search Group
Holly is the Director of Business Development at Vanderbloemen, a pastor search firm that knows what churches are looking for when it comes to hiring staff. She shares a lot of great insights for those looking for a job as well as those who already have a job and just need some direction.
She's a ton of fun, so don't miss this episode of The Seminary of Hard Knocks podcast with Seth Muse!
Show Notes are available at www.sethmuse.com/30
Sign up for Seth's super crazy awesome cool fun email list!
The Power of Networking with Jeanette Yates
Jeanette is the Communications Director at Southside United Methodist in Florida and has become a pro in a very short time. How? Because she networks like a boss!
Find out her secrets in another exciting episode of The Seminary of Hard Knocks!
Show Notes at sethmuse.com/29
Show notes and links (plus a special bonus "behind the scenes" track for this episode) can be found at www.sethmuse.com/28
In this episode:
You approach a large door. Do you go in? Y or N
You open the door and find a huge troll? Do you (A)ttack, (R)un or use (M)agic?
If you've been in charge of social media of a company or church, you've likely encountered internet trolls before. What do you do?
Out of nowhere, they bash your pastor, call your church a cult, and pray God sends plagues!
Justin Dean has been through it all and stops by the podcast to talk about how we should handle trolls and other magical beasts as we manage our church's social media.
Every church has an all-church email.
How can you live without it? However, most emails are deleted before they are even opened and you have to listen to the same old tired response when they don't show up for things:
"I didn't know about it!"
What if I told you that you could increase the chance your people would open and read your emails?
In this podcast, I talk in depth about the theory behind church email marketing and the three phases to writing a great church email that gets opened. Check it out!
The show notes for this episode can be found at www.sethmuse.com/27
Communicating Vision During a Capital Campaign
Adam McLaughlin of ChurchMarketingIdeas.com and his pastor at Life Church in Ft. Meyers, FL, Ryan Deaton stop by to discuss how they communicated their vision to their church during a capital campaign.
Capital campaigns are the WORST! But these guys managed to bring their church through it smiling and giving as much as or more than they were beforehand! Hear their success story in this episode and connect with them using the links below.
Show Notes at www.sethmuse.com/26
Adam on Twitter // Ryan on Twitter
Advancing the Kingdom Magazine
Isn't the Name of Jesus by Covenant Worship
Armed and Ready by Sweet Comfort Band (full disclosure, I chose this song because of the epic album cover alone.)
Be Known for Something with Mark MacDonald
If you feel like your church is being ignored by your community despite your best efforts to wave your arms and make loud noises to get their attention, this podcast is for you.
It's possible that they actually see you, but just don't resonate with what you're saying. Mark is the visionary behind the company Be Known For Something and helps churches figure out what their message thread to the community should be.
The show notes for this show can be found at www.sethmuse.com/24
Be Known for Something Book
Mark on Twitter
The Seminary of Hard Knocks on Instagram
Easter Social Graphics pack from Ministry Downloads
You have about 10 minutes to convince visitors to come back once they set foot on your church property.
So make the most of it! A solid Guest Connections strategy helps, so here's how to start...
A Clear Guest Connections Strategy will have a:
Clear assimilation funnel that takes visitors from casual observers to champions of the vision.
Clear coordinator of volunteers/teams
Clear vision for every stage
Clear best practices for every stage
Clear Call to Action for every stage to the next stage
Clear number of volunteers necessary
Clear follow-up plan
Links from this episode:
The Seminary of Hard Knocks helps pastors lead and communicate with confidence and clarity.
Van Baird is a co-founder of That Church Conference for church communicators and creative directors. He and I talk about how discipleship could or should work on social media and other online platforms.
Check out That Church Conference and join the community here!
Other Links in this Episode:
Van on Twitter
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Ministry Downloads Easter Pack ($49 until March 31st)
The Seminary of Hard Knocks can help you make better ministry leadership decisions with confidence and clarity!
This week, Lucas Kitchen, of QuestionsFromAtheists.com, stops by to talk with me about how the church can reach non-believers with the Gospel online. That may sound like an impossibility, but Lucas has had some success and shares his ideas with us.
Find Questions from Atheists online:
Kenny Jahng is an entrepreneur, former church staffer, and church social media guru. He now spearheads a "done for you" church social media company called Church Butler and helps churches understand and utilize online giving at GenerosityLabs.org.
My conversation with Kenny today is about nine ways you can involve your people in church growth. Show notes are available at www.sethmuse.com/19.
Visit SethMuse.com for more on church leadership and communications. Make better decisions with confidence and clarity!
In this episode, I talk with Josh Blankenship about how to continue learning without school. Many leaders are thrown into situations where they must quickly learn something new or it's a bust!
Josh has worked in high-demand churches and some slower-paced ones and he has learned the number one thing they have in common: Leaders must always be bettering themselves.
We talk bout a few hacks that can help you continue learning new tricks, even if you're an old dog!
Get the show notes for today's episode HERE.
If something like the whistling theme from The Good, The Bad, and The Ugly plays in your head when you go into “spiritual discussion mode,” then you probably are doing more damage than good.
Unfortunately, many spiritual conversations end up in arguments over dinosaurs on the ark or whether or not Jonah was really swallowed by a fish instead of the real issue of sin and our need for Jesus.
But it’s not just because Christians are bad at civil conversation. It’s because everyone is bad at civil conversation.
The next time you’re headed into a creation vs. evolution argument, give my (non-Buddhist) 8-fold path to a great spiritual conversation a shot.
The blog this episode is based on can be found here.
The show notes for this episode can be found here.
Click here for your free ebook!