Creating Personas for Your Church's Digital Strategy w/ Barbara Carniero
Show Notes can be found at www.sethmuse.com/35.
Barbara started an agency that helps businesses, non-profits, and churches connect their message with their communities and customers. In this episode, we discuss the often forgotten or overlooked first stage of crafting great websites, social media posts, and ads: Personas.
Personas are a fictional character based on what you think the center of your target audience is. Find out how to create personas that help you make better digital decisions in this episode!
Get 88 Ideas for Church Social Media Posts now!
Understanding Google and Facebook Analytics w/ Lauren McAllister
Show Notes available at SethMuse.com/31
Many of us in church communications are tempted to make online decisions based on something other than data. We heard a few people talking about an event, so we full on advertise that event because it must be important. We feel like attendance was up, so the Facebook ad worked well.
But great online decisions are not made this way. Data-driven decisions are the best decisions a church communicator can make and Lauren McAllister has a ton of insight in this area.
You may want to get a pen and paper out for this one folks, because there's a LOT to digest!
How to Get Hired in Church Communications with Holly Tate of Vanderbloemen Search Group
Holly is the Director of Business Development at Vanderbloemen, a pastor search firm that knows what churches are looking for when it comes to hiring staff. She shares a lot of great insights for those looking for a job as well as those who already have a job and just need some direction.
She's a ton of fun, so don't miss this episode of The Seminary of Hard Knocks podcast with Seth Muse!
Show Notes are available at www.sethmuse.com/30
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The Power of Networking with Jeanette Yates
Jeanette is the Communications Director at Southside United Methodist in Florida and has become a pro in a very short time. How? Because she networks like a boss!
Find out her secrets in another exciting episode of The Seminary of Hard Knocks!
Show Notes at sethmuse.com/29
Every church has an all-church email.
How can you live without it? However, most emails are deleted before they are even opened and you have to listen to the same old tired response when they don't show up for things:
"I didn't know about it!"
What if I told you that you could increase the chance your people would open and read your emails?
In this podcast, I talk in depth about the theory behind church email marketing and the three phases to writing a great church email that gets opened. Check it out!
The show notes for this episode can be found at www.sethmuse.com/27
Be Known for Something with Mark MacDonald
If you feel like your church is being ignored by your community despite your best efforts to wave your arms and make loud noises to get their attention, this podcast is for you.
It's possible that they actually see you, but just don't resonate with what you're saying. Mark is the visionary behind the company Be Known For Something and helps churches figure out what their message thread to the community should be.
The show notes for this show can be found at www.sethmuse.com/24
Be Known for Something Book
Mark on Twitter
The Seminary of Hard Knocks on Instagram
Easter Social Graphics pack from Ministry Downloads