The Seminary of Hard Knocks Podcast with Seth Muse

Church Communications | Social Media | Content Marketing

Toppling Ministry Silos w/Stephen Brewster, ep. 66

September 9th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

In this week's episode, I talk with Stephen Brewster about how to identify and destroy ministry silos within your church's staff and teams. Silos are all about making things easier for you or your department. Stephen brings a lot of experience to the table to discuss how to lead your team away from this model and towards teamwork. We also may or may not have a rap battle in the middle. 

Links from the Show:

Text Stephen for help here: 615-457-7261 

Stephenbrewster.me (Free Social Media Map)

Follow Stephen on Instagram

Follow Seth on Instagram

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

Snappy SEO Hacks that Help People Find Your Website w/ Justin Nava, Ep. 65

August 28th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

In this week's episode, I talk with Justin Nava about how to get your website to rise to the surface in a search engine so more poeple can find your church. Well, it works for all websites, really. Justin is a lot of fun and he even provided the sponsorship for this week's episode. Enjoy!

Links from the Show:

Justin on Twitter

Church Training Academy

Follow Seth on Instagram

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

Embracing the Future in the Church w/Jonathan Malm, Ep. 64

August 13th, 2018

 The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

In this week's episode, I talk with Jonathan Malm, author of Unwelcome: 50 ways churches drive away first time visitors and now, The Come Back Effect: How hospitality can compel your church's guests to return. We discuss the future of the church and some of the technology changes that growing churches are embracing and declining churches are not. He's a fun guy to hang out with, so don't miss this conversation!

Links from the Show:

More links found at www.sethmuse.com/64 

Follow Seth on Instagram

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

From Youth Ministry to Communications: How it went down, ep. 63

July 30th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

Podcast page can be found at www.sethmuse.com/63

In this week's episode, I'm going to open up about my journey down the road from youth ministry to communications. I talk about transitions and how I began learning from others until I realized a central truth: a person is only as strong as his/her network. When I realized I couldn't make the transition alone and that I had access to the best of the best just because I had the internet, it forever changed my life. Let me share what I've learned with you.

Links from the Show:

Follow Seth on Instagram

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

9 Engaging Questions to ask on Instagram, ep. 62

July 16th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

Show Notes can be found at www.sethmuse.com/62

In this week's episode, I'm covering a few key questions you can ask on Instagram that should help you get the conversation ball rolling. It takes time to cultivate a culture of conversation, but these questions will help you kickstart your Insta!

Links from the Show:

Follow Seth on Instagram

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

Hosting Online Church Services w/Ben Stapley, ep. 61

July 2nd, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Show notes available at sethmuse.com/61

Church Communications and Social Media with a chuckle or two.

In this week's episode, I'm talking to Ben Stapley about the philosophy behind church online, how to host it, and how to train others to do it too. We will also talk about charismatic elements you don't see every day.

 

Follow Seth on Instagram

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

Chopping the Writer’s Block, Ep. 60

June 20th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

Show Notes for this episode can be found at www.sethmuse.com/60 

In this week's episode, I'm helping you get past writer's block for when you have to write a clever article for the bulletin or social media caption and you've just. got. nothing.

Links from the Show:

Blog: Chopping the Writer's Block
Copyhackers

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts
Follow Seth on Instagram

Time to Take Your Phone Out in Church w/ Tyler Smith, Ep. 59

June 6th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Show Notes available at www.sethmuse.com/59 

Church Communications and Social Media with a chuckle or two.

In this week's episode, Tyler Smith from Text in Church tells me not to put my phone away while the pastor is talking. There are loads of texting options to streamline your guest follow-up process and he's got several pointers for getting the most out of them.

Links from the Show:

Text in Church

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts
Follow Seth on Instagram

Content that Kills on Instagram w/ Kenny Jahng, ep. 58

May 21st, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

Episode also found at www.sethmuse.com/58 

In this week's episode, I'm talking to my good friend Kenny Jahng about content that does really well on Instagram. We also discuss the best sandwich known to man and the time I got to eat one. All these thrills and more inside this week's episode!

By the By, I'm Speaking at a Free Conference Soon

THIS WEEK! Catch me at That Church Summit May 23-25, 2018. Go to thatchurchsummit.com to register for free!

Links from the Show:

KennyJahng.com
Butler.church

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts
Follow Seth on Instagram

5 Attitudes of Successful Church Communicators, ep. 57

May 7th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

Find the show notes at www.sethmuse.com/57 

In this week's episode, I'm diving into 5 Attitudes of Successful Church Communicators. You can measure your follower growth and reach, but how do you measure your influence? You'll need that to get a lot of things done at your church. Lemme break it down for you real nice.

By the By, I'm Speaking at a Free Conference Soon

Catch me at That Church Summit May 23-25, 2018. Go to thatchurchsummit.com to register for free!

Links from the Show:

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts
Follow Seth on Instagram

Creating a Strategy for Community with Facebook Groups, ep. 56

April 23rd, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

Show Notes at www.sethmuse.com/56 

In this week's episode, my guest is me and I'm explaining how to start your strategies and roll out Facebook Groups at your church. I give several examples of groups aimed at people you have and a few for people you don't have coming to your church already. Fast and furious info in this episode!

By the By, I'm Speaking at a few Free Conferences Soon

Catch me this week at https://churchmarketingsummit.com/free along with over 30 other church communication and marketing experts!

Then catch me at That Church Summit again in May Go to thatchurchsummit.com to register for free!

Links from the Show:

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts
Follow Seth on Instagram

Basic Design Principles and Branding w/Kyler Nixon, ep. 55

April 16th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

*****Show notes available at www.sethmuse.com/55 

In this week's episode, my guest is Kyler Nixon. Kyler is a swell guy with an awesome design company and he's talking to us about how to get started with your design education, tools of the trade, and principles that transcend tools. He also talks with us about branding your ministries and how to bring it together. Easily the most fun I've had talking to someone on my podcast because he's painfully likable, take it away Kyler! Make Grandma and Sister Mildred proud!

By the By, I'm Speaking at a few Free Conferences Soon

Catch me at https://churchmarketingsummit.com/free along with over 30 other church communication and marketing experts!

Then catch me at That Church Summit again in April. Go to thatchurchsummit.com to register for free!

I'm not speaking at it, but you should also check out the Big Idea Conference coming up in Nashville. When you register, use promo code SETH to save $25 off your ticket!

7 Apps to Help You Rock Your Church Instagram, ep. 54

April 9th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

Show notes are found at www.sethmuse.com/54 

This week I'm giving you the secret chords that will help you rock your church Instagram like Weezer during the Pinkerton years! These 7 apps help me make Instagram sing and they will help you too.

Some other cool stuff

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts
Follow Seth on Instagram

By the By, I'm Speaking at a few Free Conferences Soon

Catch me at https://churchmarketingsummit.com/free along with over 30 other church communication and marketing experts!

Then catch me at That Church Summit again in April. Go to thatchurchsummit.com to register for free!

I'm not speaking at it, but you should also check out the Big Idea Conference coming up in Nashville. When you register, use promo code SETH to save $25 off your ticket!

Thanks for listening! 

 

The Upbeats and Beatdowns of Church Communications w/Kelley Hartnett, ep. 53

April 2nd, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

Show Notes are at www.sethmuse.com/53

In this week's episode, my guest is Kelley Hartnett, Courageous Storytellers Director at the Center for Church Communications. She's recently written a book called You've Got This: A Pep Talk for Church Communicators available at the links below. She has a great story and lots of great practical advice to offer communicators, especially when it comes to internal communications and relationships with coworkers.

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts
Follow Seth on Instagram

 

By the By, I'm Speaking at a few Free Conferences Soon

Catch me at https://churchmarketingsummit.com/free along with over 30 other church communication and marketing experts!

Then catch me at That Church Summit again in April. Go to thatchurchsummit.com to register for free!

I'm not speaking at it, but you should also check out the Big Idea Conference coming up in Nashville. When you register, use promo code SETH to save $25 off your ticket!

Elements of a Great Story w/ Brian Mann, ep. 52

March 26th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Church Communications and Social Media with a chuckle or two.

Show notes can be found at www.sethmuse.com/52 

In this week's episode, Brian Mann from Ecclesia Houston gives us lots of insights for great storytelling as well as his 3 elements of a good story. 

1. The God Element. 

2. The Family Element. 

3. The _______ element. (Find out in the episode!)

Thanks for listening! Join the Facebook group here!

7 Church Communication Trends That Bother Me, ep. 51

March 19th, 2018

The Seminary of Hard Knocks podcast is about getting stuff done in the world of church communications and social media. 

Episode show notes can be found at www.sethmuse.com/51 

My guest today is me and I'll be talking to myself for an abbreviated time about trends in the church communications world that bother me. These are things I see many communicators doing that I can't wait to see go away. Now it's time for the dang kids to get off my lawn while I ramble like Old Man Humphry down the street.

Finding Stories in Your Church Like a Reporter w/ Alex Johnston, ep. 50

March 12th, 2018

The Seminary of Hard Knocks with Seth Muse

Show notes can be found at www.sethmuse.com/50 

Alex Johnston is a church communicator with a background in news journalism. Find out how she digs up stories like a reporter to keep her church's vision and mission front and center on social media and their website! 

Hacking the Church Growth Flywheel using Communications w/ Rich Birch, ep. 49

March 5th, 2018

The Seminary of Hard Knocks Podcast with Seth Muse

Show notes available at www.sethmuse.com/49 

Check out Big Idea Nashville conference coming up in April and use promo code SETH for $25 off your ticket! 

A Communications Workflow that Prevents Insanity w/Darrel Girardier, ep. 48

February 25th, 2018

The Seminary of Hard Knocks Podcast w/ Seth Muse

Show notes available at www.sethmuse.com/48 

 

Getting your Pastor to Post on Social Media, Ep. 47

February 19th, 2018

The Seminary of Hard Knocks with Seth Muse

Show notes are at www.sethmuse.com/47 

 In this episode, I give you a few ideas for your pastor to post on his/her personal social media accounts that can help get them started engaging online. See the full blog of ideas here.

Church Website Trends to Watch in 2018 w/ Rob Laughter, ep. 46

February 13th, 2018

The Seminary of Hard Knocks podcast with Seth Muse!

The most fun you'll have learning about church communications and social media!

Show notes available at www.sethmuse.com/46 

In this extended episode, Rob Laughter dives deep into website trends to watch in 2018 and how it plays with the rest of your digital strategy at your church. Get to a place where you can take some notes!

Reading YouTube Analytics to Reach your Community w/ Lauren McAllister, ep. 45

January 30th, 2018

The Seminary of Hard Knocks Podcast with Seth Muse

Helping church communicators navigate the ever-changing landscape of social media to feel successful every day!

Show Notes are at www.sethmuse.com/45 

In this episode, I talk with Lauren McAllister, the communications director at First Baptist Church in Jacksonville, FL about how to read YouTube analytics. Reading these numbers can help you create content for your church YouTube that works and takes a lot of guesswork out of it. She's so much fun to talk to, so I know you'll enjoy it. It also gets super real around the 30min mark, just sayin...

Leveraging YouTube to Reach Your Community w/ Alejandro Reyes, ep. 44

January 16th, 2018

The Seminary of Hard Knocks with Seth Muse

A fine place to expand your knowledge of church communications and social media!

Get the show notes with all the links discussed in this episode at www.sethmuse.com/44 

Becoming a Better Storyteller w/ Robert Carnes, Ep. 43

January 3rd, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Show notes available at www.sethmuse.com/43 

In this episode, I talk with Robert Carnes of Orange Leaders about telling better stories in the church as well as his new book The Original Storyteller. This is a fun conversation full of wise insight on how you can communicate the Gospel more clearly than ever before!

I'm Speaking at Some Free Conferences Soon

Catch me at www.thatchurchsummit.com  or at https://churchmarketingsummit.com/free along with over 30 other church communication and marketing experts!

6 Things No Guest Should See at Your Church, ep. 42

November 28th, 2017

The Seminary of Hard Knocks Podcast with Seth Muse

Show Notes available at www.sethmuse.com/42 

Clarify Your Message or Lose Your Audience w/ Wes Gay, Ep. 41

November 7th, 2017

Show notes available at www.sethmuse.com/41 

Branding Isn’t a Swear Word w/ Travis Walser, Ep. 40

October 24th, 2017

Show notes can be found at www.sethmuse.com/40 

Travis Walser talks with me about branding in the church, a branded house vs. house of brands, and more on this episode of The Seminary of Hard Knocks podcast with Seth Muse!

Encouraging Entrepreneurs in the Church, w/Terrace Crawford, Ep. 39

October 10th, 2017

Church Communications from a Loveable Troll.

Show Notes available at www.sethmuse.com/39

Follow me on Instagram at @theseminaryofhardknocks now!

Live-ish! from That Church Conference! ep. 38

September 28th, 2017

Get the show notes at www.sethmuse.com/38 

 

This week, I went to the best church communications conference. Yep, it's That Church Conference in Atlanta and I thought I'd capture audio clips of people's biggest takeaways from the sessions in this episode of The Seminary of Hard Knocks podcast with Seth Muse (and friends)!

The Signs of Burnout and How to Avoid It w/ Meghan Howard, Ep. 37

September 12th, 2017

Welcome to The Seminary of Hard Knocks Podcast! It's church communications from a loveable troll.

The show notes for this episode are found at www.sethmuse.com/37 so check those out.

Meghan Howard is the associate pastor at Fairborn United Methodist in Fairborn, OH. She takes "wears multiple hats" to a new level and you'll hear her story in this episode about how she has battled burnout.

Learn to recognize burnout and combat it from a veteran who has been there! Thanks for listening!

Church Announcements Done Right w/ Adam McLaughlin, Ep. 36

July 25th, 2017

Church Announcements Done Right w/ Adam McLaughlin

Get 88 Ideas for Church Social Media Posts now!

Adam is the Communications Director at Life Church in Ft. Meyers, FL. He has had a lot of success at his church with both live announcements and video announcements, and he shares what has worked for them both on this episode of The Seminary of Hard Knocks Podcast and in the eBook, SnorkleFork. You'll have to listen to the show to find out what the title means.

Show Notes at SethMuse.com/36

Creating Personas for Your Church’s Digital Strategy w/ Barbara Carniero, Ep. 35

July 12th, 2017

Creating Personas for Your Church's Digital Strategy w/ Barbara Carniero

Show Notes can be found at www.sethmuse.com/35

Barbara started an agency that helps businesses, non-profits, and churches connect their message with their communities and customers. In this episode, we discuss the often forgotten or overlooked first stage of crafting great websites, social media posts, and ads: Personas.

Personas are a fictional character based on what you think the center of your target audience is. Find out how to create personas that help you make better digital decisions in this episode!

Get 88 Ideas for Church Social Media Posts now!

The Art of Digital Listening w/ Kevin Fontenot, Ep. 34

June 28th, 2017

The Art of Digital Listening with Kevin Fontenot

Show Notes for this episode can be found at www.sethmuse.com/34.

If you want to deliver compelling messages to your followers, you will need to do a little research at first. You'll have to practice the art of listening online to see what your people care about and struggle with most. Only then will you be able to learn how to minister to them properly via your church's social media channels.

Kevin is a marketing professional for Trained Up and helps churches all over to focus their message and reach new people. 

Harnessing the Power of Instagram for your Church, Ep. 33

June 14th, 2017

Harnessing the Power of Instagram for your Church, Episode 33

Show notes are at SethMuse.com/33.

The most powerful tool in a church communicator's tool belt these days is the little app that could, Instagram. Sure, they stole the best features from Snapchat and assimilated them, but we got a really powerful app out of it with an audience that already existed! (if you already had an Instagram account for your church, that is).

This episode is all about why Insta is so great, how it works, and I give you several content ideas for posts at the end that you can use at your church easily.

 

Leading Church Communications when You’re not in Charge w/ Katie Allred, Ep. 32

May 31st, 2017

Leading Church Communications when You're not in Charge w/ Katie Allred, Ep. 32

Show Notes for this episode are found at www.sethmuse.com/32

On this episode of The Seminary of Hard Knocks podcast...

Katie Allred stops by to talk about how church communicators can lead when they aren't in charge. It's one more way we're helping you win back your day and enjoy what you do!

Katie Allred is Digital Communications Associate at Brentwood Baptist Church in Tennessee and the co-founder of the Church Communications Facebook Group. 

 

Understanding Google and Facebook Analytics w/ Lauren McAllister, Ep. 31

May 24th, 2017

Understanding Google and Facebook Analytics w/ Lauren McAllister

Show Notes available at SethMuse.com/31

 

Many of us in church communications are tempted to make online decisions based on something other than data. We heard a few people talking about an event, so we full on advertise that event because it must be important. We feel like attendance was up, so the Facebook ad worked well.

But great online decisions are not made this way. Data-driven decisions are the best decisions a church communicator can make and Lauren McAllister has a ton of insight in this area. 

You may want to get a pen and paper out for this one folks, because there's a LOT to digest!

How to Get Hired in Church Communications w/ Holly Tate, Ep. 30

May 17th, 2017

How to Get Hired in Church Communications with Holly Tate of Vanderbloemen Search Group

Holly is the Director of Business Development at Vanderbloemen, a pastor search firm that knows what churches are looking for when it comes to hiring staff. She shares a lot of great insights for those looking for a job as well as those who already have a job and just need some direction. 

She's a ton of fun, so don't miss this episode of The Seminary of Hard Knocks podcast with Seth Muse!

 

Show Notes are available at www.sethmuse.com/30

 

Sign up for Seth's super crazy awesome cool fun email list!

The Power of Networking w/ Jeanette Yates, Ep. 29

May 10th, 2017

The Power of Networking with Jeanette Yates

Jeanette is the Communications Director at Southside United Methodist in Florida and has become a pro in a very short time. How? Because she networks like a boss!

Find out her secrets in another exciting episode of The Seminary of Hard Knocks!

Show Notes at sethmuse.com/29

Slaying Online Trolls and Other Magical Beasts w/ Justin Dean, ep. 28

May 3rd, 2017

Show notes and links (plus a special bonus "behind the scenes" track for this episode) can be found at www.sethmuse.com/28

In this episode:

You approach a large door. Do you go in? Y or N

You open the door and find a huge troll? Do you (A)ttack, (R)un or use (M)agic?

If you've been in charge of social media of a company or church, you've likely encountered internet trolls before. What do you do? 

Out of nowhere, they bash your pastor, call your church a cult, and pray God sends plagues! 

Justin Dean has been through it all and stops by the podcast to talk about how we should handle trolls and other magical beasts as we manage our church's social media.

Writing Church Emails that Get Opened, ep. 27

April 26th, 2017

Every church has an all-church email.

How can you live without it? However, most emails are deleted before they are even opened and you have to listen to the same old tired response when they don't show up for things:

"I didn't know about it!"

What if I told you that you could increase the chance your people would open and read your emails?

In this podcast, I talk in depth about the theory behind church email marketing and the three phases to writing a great church email that gets opened. Check it out!

The show notes for this episode can be found at www.sethmuse.com/27