The Seminary of Hard Knocks Podcast with Seth Muse

Church Communications | Social Media | Content Marketing

Understanding the People You’re Trying to Reach, Ep. 95

August 5th, 2019

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

Get one of my new shirts at SeminaryStuff.com!
Check out my new YouTube channel HERE!

Understanding the people you're trying to reach is part demographics, part psychographics, and part trial-and-error! Let's talk about the psychology of reach.

Links

Podcast gear! Seminarystuff.com is live!

88 Ideas for Church Social Media Posts

More Church Comms on my YouTube channel
Follow me on Instagram
Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

Clear Messaging beats Clever Every Time with Wes Gay, ep. 91

July 8th, 2019

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

Check out my new YouTube channel HERE!

I always love it when I get to talk to one of my best friends about communications. Wes Gay is always helpful when he comes on the show and this time is no different! He and I chase a lot of interesting rabbits on this show, but keep coming back to making clarity a priority in your church and how it helps you connect with your audience with far more success!

Links from the Show

hirewayfinder.com

Wes on Twitter

Wes's website

Storybrand

4 Hour Work Week by Tim Ferris

 

 

That Church Conference - Sign up for the BEST communications conference out there!

88 Ideas for Church Social Media Posts

Follow Seth on Instagram
Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

Using Personas that Connect with your Crowd w/ Meagan Ranson, Ep. 82

April 22nd, 2019

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

Meagan Ranson is small, but she will take you out camper-style in Call of Duty. She stops by to talk about how personas can help communicators connect with their crowds in highly effective ways. She also has the most ridiculous rider of any speaker at That Church Conference this year. Check out this really great conversation with Meagan and sign up for the conference below!

Links from the Show

That Church Conference - Sign up for the BEST communications conference out there!
Meagan on Twitter

88 Ideas for Church Social Media Posts

Follow Seth on Instagram
Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

Send a Message that Matters w/Jonathan Carone, Ep. 80

April 9th, 2019

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

Getting your message right can be tricky, especially if you save that part for last. When you're trying to motivate an audience of people to do something, it's a good idea to listen to Storybrand certified guide, Justin Carone. He talks us through the best ways to think about how to connect with an audience where they already are invested so that they want to take a next step.

Links from the Show

Solving Problems Podcast
StorybrandJonathan on Twitter

88 Ideas for Church Social Media Posts

Follow Seth on Instagram
Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

6 Ways to Gain Attention on a New Social Platform, Ep. 74

January 21st, 2019

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

This week is all about getting your people to pay attention to your new or resurrected social channel! I'm going to give you 6 tips and tricks that can help you gain momentum where there was none and some advice to see it through. 

Also, make sure you sign up for the Engage Conference coming up soon. I'm speaking, but there are some real heavy-hitters for church communications, leadership, and marketing here. Get the VIP pass to watch anytime! The conference is February 4-12, so sign up now!

Links from the Show

Follow Seth on Instagram
Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

Nobody Cares About Your Event: Promoting through the Noise, Ep. 71

November 19th, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

This week I'm talking you through the heartbreak of realizing that nobody cares about your events. I'm also helping you realize that you can motivate them to! It's a noisy world out there and if you're going to cut through to your audience and compete, you're going to have to promote well. I've got a few best practices for you this week on the podcast. 

Links from the Show

Follow Seth on Instagram

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

You Can’t Get Chick-Fil-A on Sundays: 4 Marketing Tips for Churches, Ep. 69

October 22nd, 2018

The Seminary of Hard Knocks podcast with Seth Muse

Where church communications are fun, Instagram is life, and no one feels like an idiot.

In this special episode of the podcast, I walk around my church lobby and talk about four marketing tactics that can help you promote events at your church that creates a little interest and excitement. 

Links from the Show:

Follow Seth on Instagram

Join the Seminary of Hard Knocks Facebook group at sethmuse.com/group

88 Ideas for Church Social Media Posts

Creating Personas for Your Church’s Digital Strategy w/ Barbara Carniero, Ep. 35

July 12th, 2017

Creating Personas for Your Church's Digital Strategy w/ Barbara Carniero

Show Notes can be found at www.sethmuse.com/35

Barbara started an agency that helps businesses, non-profits, and churches connect their message with their communities and customers. In this episode, we discuss the often forgotten or overlooked first stage of crafting great websites, social media posts, and ads: Personas.

Personas are a fictional character based on what you think the center of your target audience is. Find out how to create personas that help you make better digital decisions in this episode!

Get 88 Ideas for Church Social Media Posts now!

Understanding Google and Facebook Analytics w/ Lauren McAllister, Ep. 31

May 24th, 2017

Understanding Google and Facebook Analytics w/ Lauren McAllister

Show Notes available at SethMuse.com/31

 

Many of us in church communications are tempted to make online decisions based on something other than data. We heard a few people talking about an event, so we full on advertise that event because it must be important. We feel like attendance was up, so the Facebook ad worked well.

But great online decisions are not made this way. Data-driven decisions are the best decisions a church communicator can make and Lauren McAllister has a ton of insight in this area. 

You may want to get a pen and paper out for this one folks, because there's a LOT to digest!

How to Get Hired in Church Communications w/ Holly Tate, Ep. 30

May 17th, 2017

How to Get Hired in Church Communications with Holly Tate of Vanderbloemen Search Group

Holly is the Director of Business Development at Vanderbloemen, a pastor search firm that knows what churches are looking for when it comes to hiring staff. She shares a lot of great insights for those looking for a job as well as those who already have a job and just need some direction. 

She's a ton of fun, so don't miss this episode of The Seminary of Hard Knocks podcast with Seth Muse!

 

Show Notes are available at www.sethmuse.com/30

 

Sign up for Seth's super crazy awesome cool fun email list!

The Power of Networking w/ Jeanette Yates, Ep. 29

May 10th, 2017

The Power of Networking with Jeanette Yates

Jeanette is the Communications Director at Southside United Methodist in Florida and has become a pro in a very short time. How? Because she networks like a boss!

Find out her secrets in another exciting episode of The Seminary of Hard Knocks!

Show Notes at sethmuse.com/29

Writing Church Emails that Get Opened, ep. 27

April 26th, 2017

Every church has an all-church email.

How can you live without it? However, most emails are deleted before they are even opened and you have to listen to the same old tired response when they don't show up for things:

"I didn't know about it!"

What if I told you that you could increase the chance your people would open and read your emails?

In this podcast, I talk in depth about the theory behind church email marketing and the three phases to writing a great church email that gets opened. Check it out!

The show notes for this episode can be found at www.sethmuse.com/27

 

Be Known for Something w/Mark MacDonald, Ep. 24

April 5th, 2017

Be Known for Something with Mark MacDonald

If you feel like your church is being ignored by your community despite your best efforts to wave your arms and make loud noises to get their attention, this podcast is for you.

It's possible that they actually see you, but just don't resonate with what you're saying. Mark is the visionary behind the company Be Known For Something and helps churches figure out what their message thread to the community should be. 

The show notes for this show can be found at www.sethmuse.com/24

Links:

Be Known for Something Book

Mark on Twitter

The Seminary of Hard Knocks on Instagram

Easter Social Graphics pack from Ministry Downloads